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Posted on: 

18 April 2023

SmartestEnergy’s Making the Switch to a New Brand Identity

As a valued customer, we wanted to let you know that we have officially launched our new brand identity! Having evolved as part of the SmartestEnergy Group to be a business with global reach, with a collective and clear vision for the future; we’re pleased to introduce you to our new look, and the inspiration behind it.

Our company name ‘SmartestEnergy Business Limited’ remains the same, we’ve just refreshed our brand identity across all customer touchpoints including our website, SmartWeb online portal, customer invoice, email correspondence, and more. Your energy contract is unaffected by the change, and you can continue to use the same details to get in touch with our dedicated contact centre.

SmartestEnergy – Empowering a greener generation 

With a 20+ year history of driving energy markets forward, SmartestEnergy Group is refocusing its efforts on the energy transition and what it will take to support businesses and generators to drive positive change, both in our current and future energy system. We’re aligning with members of our global team to deliver a common vision and investing in a future that all our stakeholders can be proud of. The new brand concept embraces a ‘switch’, represented in SmartestEnergy’s new logo; conveying its efforts to make it easy to switch to renewable energy for a switched on and greener generation. 

As the business division of SmartestEnergy Group, our emphasis is on developing products and services to support the UK small to medium business community with their energy needs. From protecting against market uncertainty, improving service experience through digital technology, and helping SMEs to achieve sustainability goals, supporting the transition to net zero. We’re in a unique position to provide a simple and affordable way to procure renewable energy. Our new brand positioning means we’ll be able to better engage with switched on business owners looking to take the next step on their sustainability journey.

To learn about the brand launch and why we’ve made the change, please read our official company announcement. Or simply take a look at our new brand animation, which conveys the new identity and our messaging in a short video.   

Follow our #SmartestEnergyRebrand updates via LinkedIn in the coming days as we share more updates about the switch. We hope you like the change as much as we do. 

Louise Wapshare 


SmartestEnergy Business 

To learn more about the brand launch and why we’ve embarked on a change, please read our official company announcement:

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