The Brew: Creating a culture of sustainability in coworking

The Brew, a flexible coworking provider established in 2012, is known for its innovative and community-focused spaces that cater to a diverse range of businesses and entrepreneurs across London. With a commitment to sustainability at its core, The Brew has worked to create workspaces that foster collaboration, productivity, and environmental responsibility.  

The journey to renewable energy and embracing green practices  

The Brew’s shift to renewable energy was driven by a combination of employee motivation and a desire to protect the environment. They chose SmartestEnergy Business as their green energy supplier, drawn to their trusted reputation and dedicated customer support. The transition was smooth, allowing The Brew to embed sustainability into their everyday operations.

In addition to renewable energy, The Brew has implemented a waste reduction strategy across its locations, further demonstrating their commitment to sustainability. These efforts align with their mission to create a holistic green workspace and strengthen their community’s environmental focus.

SmartestEnergy Business provided The Brew with several green credentials, including a renewable commitment certificate, reforestation certificate, and net zero badge. These certifications have become central to The Brew’s branding and communication, featured in annual reports, customer newsletters, employee updates, and across digital platforms. These visible markers of commitment have strengthened The Brew’s appeal to green-conscious clients.

Inspiring clients and empowering employees through sustainability

The Brew’s sustainability initiatives have resonated positively with clients and employees alike. By promoting eco-friendly practices, they have attracted a growing number of green-conscious clients who value a workspace that aligns with their own sustainability goals. The positive response has further solidified The Brew’s reputation as an environmentally responsible coworking provider.

Advice for other businesses

The Brew encourages other businesses to embrace green practices, offering the simple advice: “Do it asap!” Their experience has shown that sustainable transitions can be both achievable and beneficial, enhancing brand reputation and fostering loyalty among clients and employees alike.

Future sustainability plans

Looking ahead, The Brew has set a goal to achieve zero waste across all locations, highlighting their ongoing commitment to sustainability and environmental stewardship. This ambition reflects their drive to continually innovate, reduce their carbon footprint, and create an even more sustainable coworking environment for the future.